SEO Trends You Need To Know To Boost Your Business

If you ask two SEO experts which SEO strategy will work for your business, you’re likely to get two different answers. The thing is, there is no permanent solution for all your SEO needs. This is because SEO is an evolving science and art. What worked 10 years ago, won’t give you very high page rankings in 2018.

It helps to know what the latest SEO trends are because the way Google ranks content has changed significantly over the past decade. The infographic below created by SEO Tribunal will guide you through these trends.

Let’s take a closer look at where SEO is heading in 2018 and beyond.

Not Just Google

There is no doubt about it – Google is the search king, accounting for about 93% of worldwide mobile searches and 73% of all desktop searches. Naturally then, Google search will form the core of your SEO strategy.

However, you don’t want to ignore other important search engines such as Baidu and Yahoo. In the US, for instance, Bing and Yahoo (which is powered by Bing) account for over 21% of the market share.

Organic Or Paid Search?

Most people are biased towards organic search results, but the paid search has its advantages. For one, it draws new customers quickly. That’s why in 2018 it makes sense to talk about organic and paid instead of organic vs. paid search.

In other words, a smart SEO strategy should also have a budget for paid search.

Content Is The Key

Both users and Google’s latest algorithms appreciate good content. In its earlier avatars, SEO search was heavily dependent on keywords, and the Google ‘spider’ scanned the title tag, URL, description tags, H1 tag, and image ALT text for keywords.

The algorithms are a lot smarter now, and simply adding a lot of keywords to your content won’t work. The content has to be informative, relevant, well-written, and in-depth. It should also have a pleasing structure and include images, pictures, and graphics that have a wow factor.

Mobile Powers Ahead

Let’s hear it from Google: ‘Get your website mobile-friendly or get out of search.’ The trend is unmistakable. Mobile went ahead of desktop searches in 2016. Today, 58% of all searches globally are on mobile devices. If users find it inconvenient or difficult to access your website’s content on their mobiles, your business will suffer.

Why RankBrain Matters

Google’s latest machine learning system called RankBrain helps in sorting out search results. RankBrain does this ‘smartly’ by measuring how billions of users interact with search results on Google. This information is then used by RankBrain to rank the search results.

For example, if it notices that thousands of users are spending more time on a particular search result (because the page has better content), it may rank this result higher in future searches.

If you are curious to see other fascinating SEO trends in 2018 and beyond, check out the infographic below.

Infographic URL: https://seotribunal.com/blog/stats-to-understand-seo/

10 Easy Steps For Dealing With Negative Reviews

First, some things you should know about online reviews:

  1. Positive Google and Yelp reviews influence your website’s Google rankings. But Google won’t remove negative reviews even if they’re obviously fake, unless it includes profanity. In that case you can Flag it, and Google will remove it.
  2. Neither will Yelp. And there’s nothing you can do. If you call them they’ll just blame their algorithm. Yelp won’t even publish your reviews if they’re all too positive, and from people who haven’t given a lot of Yelp reviews before.
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My Notes from SmartZip Webinar on How to Farm

– Recorded April 13, 2017

This webinar was an interview with one of their customers Hugh Price, from brokerage HER Realtors. Granville, OHIO, Hugh does 100 – 135 sides a year in a market with population 5,646.

This webinar was sponsored by a company called SmartZip that provides statistical information on which homes are most likely to sell in an area. Hugh uses post cards, letters, landing pages, introduction package, very local newsletters, online ads, facebook, and email nurture.
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8 Simple Steps to Guarantee Good Leads From Your Real Estate Website

Ever wondered how to turn your website from a money pit into a lead generation machine? The 8 simple steps in this article will ensure it brings you good quality leads and makes you money.

Every step is explained in detail and in plain language. You’ll know exactly what to do and how to do it. Your success will mean you’ll be a hero to your spouse, colleagues will admire you, and brokers will court you. Am I promising too much? Read on…

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37 Copywriting Tips That Will Increase Your Sales Today

The essence of great communication is people being influenced to take action of their own free will. You know you can say your message in many different ways. Why not say it in a way that influences people to buy? You can still be polite and gentle.

These 37 copywriting techniques will make your website more interesting and engaging. Your profits will skyrocket.
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Making the Most of SEO for Real Estate Listings

These days, real estate agents’ internet marketing requires familiarity with Search Engine Optimization (SEO) techniques. In a nutshell, SEO helps your real estate property listings get found when people search online for properties for sale in their area. Someone using a search phrase like “homes for sale in Calgary,” for instance, will have a higher chance of seeing your property listing if you use SEO techniques emphasizing those keywords.

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5 Upcoming Real Estate Marketing Trends in 2017

Real estate marketing continues to evolve at light speed, with every agent scrambling to make the most out of online advertising and marketing tools. With options out there like 3D listings and virtual reality, as well as the continued growth of Facebook as a legitimate marketing platform, there are plenty of choices to make for savvy agents. Read about five of the hReal estate marketing trendsottest upcoming real estate marketing trends that stand to make a splash in 2017, and how you can take advantage of these trends.

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